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From the Bluegrass, with love.
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Find your Kentucky.

The Bluegrass is in us

ALWAYS.
KENTUCKY.

For the place that raised you, the team you never quit on, and the people who get it.

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  • Men’s basketball 8 NCAA championships · 17 Final Fours
  • Will Stein Two straight games. Two gutsy calls to go for two.
  • Oct. 3, 2026 Minchey to Rodriguez for two · Cats 35, South Carolina 34 in OT
  • Oct. 10, 2026 Minchey keeps it for two · Cats 35, No. 10 LSU 34 in OT
  • Banner No. 8 Kentucky 67, Kansas 59 · 2012 national champs
  • Comeback Cats Down 10 at halftime. Up 9 at the buzzer. 1998 national champs.
  • March 2014 Aaron Harrison hits the three that sends Kentucky to the title game
  • Always Kentucky Home Looks Good on You

Three ways to wear it

FIND YOUR KENTUCKY.

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01 / COLLECTION

Kentucky Pride

From the hollers to the horse farms.

 02 / COLLECTION

UK Gameday

For the loudest section in the house.

 Matt Jones laughing on Kentucky Sports Radio 03 / COLLECTION

KSR Gear

For the folks who never miss a show.

In heavy rotation

See the full lineup

Kentucky Pride

Bluegrass Heritage Tee

$32.00

UK Gameday

Lexington Gameday Tee

$34.00

KSR Gear

KSR Radio Tee

$34.00

Kentucky Pride

Kentucky Homeplace Cap

$30.00
Horses grazing beyond a black plank fence in the Kentucky Bluegrass

A little dirt on our boots

IT STILL
FEELS LIKE
HOME.

It’s the black fences out on Old Frankfort Pike. The first cold night at a high school football game. The stranger at the airport who sees your blue and says, “Go Cats.”

However far you go, Kentucky has a way of coming with you.

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